Practice Building Shannon Gonter Practice Building Shannon Gonter

Marketing Strategy That Will Work For You and Your Business

Set your goals, niche down and define your audience, choose the right channels for you and your practice, and track and monitor progress.

How To Create The Best Marketing Strategy That Will Work For You & Your Business

Allow lots of flexibility into this strategy because it will need to grow and shift as your business expands. 


SET YOUR GOALS

Take some time to sort out your goals for your current practice. Make sure they are:

  • Specific – Define the exact content tactics you will use. Learn more here.

  • Measurable – Make sure you are tracking your return on investment (ROI) – financially and time wise

  • Attainable – Have a clear picture of the outcome 

  • Relevant – Target your ideal clientele 

  • Timely – Check back in with yourself and your efforts to ensure that you know when you are succeeding 

 

NICHE DOWN AND DEFINE YOUR AUDIENCE 

If you don’t know who you are talking to, how will you know what to create? Spend some time focusing on and envisioning the type of audience you want to have for your future content.

Ask yourself: 

  • Who is this for?

  • What are their pain points?

  • What questions do they want answered?

  • How are they seeking out answers?

 

CHOOSE THE RIGHT CHANNELS FOR YOU AND YOUR PRACTICE 

There are endless options for where you can post your content and you don’t need to be one all of them. If you don’t know how Reddit works, have tried to figure it out and cant, then don’t have a presence there. If your ideal client is hanging out on Reddit, I bet you they are also on Twitter, so have a presence on there. Focus on the platforms that you are most comfortable with and make sure they are also ones that your ideal clients spend time on those as well.

Ask yourself:

  • Where do they hang out (online and in person)?

  • Where do they shop?

  • What is their style?

  • What local businesses do they follow on social media?

TRACK AND MONITOR PROGRESS

Make sure you know if what you are doing is actually working…because it if isn’t then you are going to want to take a step back and go back to the drawing board. Remember that its okay if it takes you a couple times to find your grind. The more you do, the more you will learn.  


Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

Have additional questions? Feel free to message and ask! 

I’m Shannon, a professional counselor and understand the importance of having a safe space to practice in, consulting, networking, having a solid referral list, and being around other like-minded professionals.

If you want to learn more about our rentals, don’t hesitate to reach out to Shannon at Shannon@bmindfullouisville.com or call 502-528-1363. Click here to learn more.

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Practice Building Shannon Gonter Practice Building Shannon Gonter

Where To Post Your Digital Content

If you have a business website, you should definitely be posting your content on there. Your content should also be shared on any social media accounts you have. But that’s not it! There are so many other platforms that you can post your content on to reach a larger audience. 

In today’s digital world, everything is about good, quality content. In order to appear in search engine results when people are looking for services in your industry, you have to build engaging content and post it in strategic locations. To start, there are some basic locations you should definitely post content to. Such as your business website. You absolutely need to be posting your content on there at a minimum. This is the first place most people start when researching companies. Your content should also be shared on any social media accounts you have (Facebook, InstagramLinkedIn, Twitter…). But that’s not it! 

There are so many other platforms that you can post your content on to reach a larger audience. And posting in multiple places, with different readers increases your chances of getting your content seen by your target audience. So you should strategically post on at least three to five platforms if you want to intersect with your intended audience.

Some examples of good platforms to post content on include:

  • Google

  • Slideshare

  • Youtube

  • Vimeo

  • Medium

  • LinkenIn Pulse

  • Pinterest

  • Email List – send weekly, bi weekly, monthly updates to your mailing list with your most recent content creations 

  • Guest posting on other blogs – other providers in your community, association pages, wellness blogs… This is a great way to build connections between your name, your practice’s name and other credible sources. Make sure to include a link to your guest post on your site as well, to get the most SEO value.

  • Printed Magazines/newsletters

  • Ezines

  • Forums

  • Itunes – for podcasts 

  • Your website

  • Directory site blogs

  • Social Media (personal and professional profiles)

  • Reddit

  • Tumblr

  • Quora

  • Yahoo Answers


Have additional questions? Feel free to message and ask!

Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

I’m Shannon, a professional counselor and understand the importance of having a safe space to practice in, consulting, networking, having a solid referral list, and being around other like-minded professionals.

If you want to learn more about our rentals, don’t hesitate to reach out to Shannon at Shannon@bmindfullouisville.com or call 502-528-1363. Click here to learn more.

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Practice Building Shannon Gonter Practice Building Shannon Gonter

Content Creation

So often we think of content creation as just blogs, articles and social media but it can be so much more than that. Not only can it take different forms but having different types of content increases the chance of viewers engaging with the messages.

What Type Of Content Should I Be Creating For My Private Practice?


Content marketing is the best way to reach your target audience and gain their attention. It establishes you as a credible resource, builds your expertise in the industry, and puts your name in front of your target audience. The rule of thumb in marketing is that your message needs to be seen 7 times before a viewer takes note. So building multiple types of content is essential for getting your message out there.

Sometimes when we think about content creation we only think about blogs, articles and social media, but there is so much more to content marketing. For example, your content marketing strategy can include…

For more, check out the post by Zazzle and the 101 Types of digital content they found!


Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

Have additional questions? Feel free to message and ask!

I’m Shannon, a professional counselor and understand the importance of having a safe space to practice in, consulting, networking, having a solid referral list, and being around other like-minded professionals.

If you want to learn more about our rentals, don’t hesitate to reach out to Shannon at Shannon@bmindfullouisville.com or call 502-528-1363. Click here to learn more.

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Practice Building Shannon Gonter Practice Building Shannon Gonter

Content Marketing And Why Your Practice Should Use It

Building engaging, authentic content allows your audience to learn about you (before meeting you), begin to see your expertise and start trusting your process. This trust can turn prospective clients into clients quicker and can lead to a higher commitment level and retention rate for your clients.


What Is Content Marketing & Why You Should You Use It To Grow Your Private Practice


What Is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Compared to the traditional marketing strategies of just pitching your products and services, content marketing allows you to provide your audience with truly relevant and useful information that will help them solve their issues. 

What Types Of Content Can You Create?

Sometimes when we think about content creation we only think about blogs, articles and social media, but there are so many more types of content marketing. For example, your content marketing strategy can include infographics, lists, videos, webinars etc. Continue reading more about what type of content you should create here.

Where Do You Post This Content?

If you have a business website, that’s the first place you should post content. It should also be shared on any social media accounts you have (Facebook, InstagramLinkedIn, Twitter…). But that’s not it! There are so many other platforms that you can post your content on to reach a larger, more diverse audience. Continue reading about where to post your content here.

Why Should Mental Health and Wellness Professionals Use Content Marketing To Grow Their Business? 

We all know that the relationship between client and provider is very important to the healing process, and content marketing can assist you in building that relationship before you even meet your client. With this strategy you are able to reach larger audiences and better distinguish yourself from the other providers in your area. Your audience can learn about you (before meeting you), begin to see your expertise and start trusting your process. This trust can turn prospective clients into clients quicker and can lead to a higher commitment level and retention rate for your clients.

Below are the top 4 reasons why mental health and wellness professionals need to use content marketing. 

  • GENERATE TARGETED LEADS

The goal is to of course is to get people to interact with your content, learn and grow from it and hopefully bring in some new clients. But you don’t want to just bring in any and every one. You want to be intentional about the content that is created and what individuals it is drawing in. For example, if your ideal population is middle school males, you are going to want to target a lot (if not all) of your content creation speaking to the parents and guardians of the middle school boys struggling with X, Y and Z. You definitely want to focus on creating content that appeals to the individual who is seeking services, but you also can draw in other healthcare professionals, possible referral resources, and local media outlets with your content creations.  

  • INCREASE YOUR VISiBILITY

In the recent years, research has shown that consumers no longer respond to traditional marketing strategies (ads) and that they want to have a relationship (or feel like they do) with the individual(s) they are seeking goods and services from. By creating easily digestible and valuable content you are building a loyal following and greatly increasing your visibility compared to other mental health and wellness providers. 

  • ESTABLISH TRUST AND AUTHORITY IN THE FIELD 

You want to do this with both prospective clients and your referral sources. The more you show your audience that you know what you are talking about (by posting eye grabbing, consistent, valuable content) the quicker they are going to build a relationship with you and/or understand your expertise in your field of work.

  • IMPROVE YOUR REACH 

The digital age has brought us the wonderful and powerful gift of being able to extend our network and community tenfold. As opposed to sending out mailers or an email to your mailing list, you can now make one post on social media accounts that can easily reach thousands. Put the time in, produce desired content, and watch your practice audience grow! 

 

How To Create A Bomb Content Marketing Strategy And Stick To It

  • SET YOUR GOALS

Take some time to sort out your goals for your current practice (allow this plan to be flexible and change with you over time). 

  • NICHE DOWN AND DEFINE YOUR AUDIENCE 

If you don’t know who you are talking to, how will you know what to create? Spend some time focusing on and envisioning the type of audience you want to have for your future content. 

  • CHOOSE THE RIGHT CHANNELS FOR YOU AND YOUR PRACTICE 

There are endless options for where you can post your content and you don’t need to be one all of them. Focus on the ones that you are most comfortable with and the ones that your ideal clients spend the most time on. Read about this in more detail here.


Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

Have additional questions? Feel free to message and ask!

I’m Shannon, a professional counselor and understand the importance of having a safe space to practice in, consulting, networking, having a solid referral list, and being around other like-minded professionals.

If you want to learn more about our rentals, don’t hesitate to reach out to Shannon at Shannon@bmindfullouisville.com or call 502-528-1363. Click here to learn more.

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How To Keep Yourself Safe In Your Private Practice

There are a million details to plan for and think through when starting your own business. As a mental health or wellness professional, one of the most important elements to consider is safety. Safety for yourself as a practitioner and your clients. There are a lot of safety measures to think about when evaluating office space for your practice. Read on to learn about just a few of the areas of safety that b.mindful Louisville was created to address for you and your practice.

There are lots of things to plan for and think about when going into business for yourself. But in the mental health and wellness fields there is an added level of intentionality needed for everything we do with our clients. As certified mental health professionals, it is critical to make sure that this extends into our business thought process as well. 

After getting all your business paperwork filed, business entities formed, clinical paperwork in order, and networking events attended; you would think the planning should be done right? Unfortunately, it doesn’t stop there. One of the most important elements in your practice is client and practitioner safety.

Below we will break down the most important safety items to keep in mind when finding your office, setting it up, and scheduling clients to ensure you have appropriate safety precautions set in place for your items, your clients and most importantly you. 

When looking for an office space…

  • Ensure the office you are looking at has a lock on the office door or the ability to add one.  

  • Best case scenario for your new office would be that your office door does not lead to the exterior of the building and that there are some interior barriers between you and the outside.

  • Make sure that the office you are looking at has more than one exit and that you know where all the exits are

  • Think about where all exits lead to. Does it lead to a busy street? Does it lead to an alley way?

  • Think about the parking situation. Is the parking close by? Does it require a lengthy walk from the office door? Is it well lit? 

  • Think about who is around you. Are you renting an office in a space where you will be the only one working late or weekends? Suggestion to rent somewhere around other like-minded health and wellness professionals with similar schedules so you aren’t the only one in the building at all times. 

When setting up your office space…

  • When configuring the furniture in your office, ensure that there are no barriers between you and the door and that you are sitting closest to the door. 

  • Look at the dĆ©cor in your office and evaluate what could be used as a potential weapon. Remove items that could be dangerous to you or your clients. 

  • If you have a waiting area, think about the population you work with and if giving them a locker in the waiting area would be appropriate. This then limits the possibility of dangerous items being brought back to your office. 

  • If not already developed, make an office-wide emergency plan (fire, power loss, tornado, active shooter, agitated client…). 

When scheduling new clients…

  • A great suggestion is to screen potential clients before scheduling intake appointments with a free 15-minute consultation call. Use this time to ask pertinent questions in regard to safety and to ensure that they are a good fit for your practice and expertise. 

  • If possible, try not to schedule new client appointments late into the night or as your last appointment of the day. 

  • If your office is around other people, give yourself an out and allow colleagues to interrupt if they hear a client getting volatile. Discuss with your coworkers that they can knock to inform you that you have a call or ask for your assistance with something. 

Extras…

  • If possible, you can label one of your rooms a ā€œpanicā€ room so everyone in the office knows where to go in case of an emergency. 

  • You can download specific apps for your phone that act as a panic button and will call emergency authorities at the touch of a button. Certain smart watches will do this as well. Panic Button Apps

  • Keep your cell phone near you or in your pocket during sessions in case of an emergency. 

  • You can learn self-defense techniques5 Self Defense Moves Everyone Should Know

Of course, we hope that no one ever has to use these suggestions and techniques in real life but always better to be safe and prepared than in danger and not having a plan. 


Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

b.mindful Louisville takes the safety of our tenants and their clients very seriously. We designed our offices with mental health and wellness professionals in mind and have taken care of a lot of safety measures for you. Our goal is to ensure our tenants feel confident, secure and prepared to tackle whatever comes into their office that day. 

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Business Card 101

Your business card is often the first impression of your business. Make sure it represents your brand and ensures that recipients can get in touch with you. Unsure of how to make the best impression with your business card? We have compiled the top business card questions and answers to them to help you make sure your first impression is the right one.

For a lot of us in the mental health profession, our business is built on referrals and recommendations. A quick and easy way to increase this practice is to have creative and informative business cards on hand at all times. But having a card with too much or too little information can be a poor first impression of your business. Below we answer the top business card questions and how to avoid etiquette mistakes.

Top business card questions answered:

 What should go on them?

  • Logo and Tagline

Only if you have one. If you don’t, that’s okay. You don’t have to wait to order business cards until you have a logo and tagline. Your business cards can always be altered throughout the growth of your business and reordered.

  • Name and Functional Job Title

  • Contact Information

Dependent on your role, you may not need your address. Typically, an email and phone number are enough.

  • Website URL

  • Social Media Platforms - if helpful

You only want to list social media handles if you have an active social presence and it serves your business by directing people to the platforms. If you don’t frequently post on your social sites or use social media to promote parts of your business, it’s best to leave the social media URLs off of your card.

  • White Space

  • Creativity

Where can I design and order business cards?

•      Vistaprint

•      Canva

•      MOO

•      Overnight Prints

What do I write on the business card?

Not too much! Remember to leave white space on your card and not overcrowd the surface with words, patterns, or designs. 

What shape business card should I get?

There are lots of options. All different shapes, sizes, and thickness. Think practically when picking the shape and size of your card and choose something that aligns with your brand. I personally went with a square card for one of my businesses and get a lot of positive feedback on it. Caution to getting business cards that are too small, or odd shapes because you don’t want people to misplace them and you want people to be able to put them in their wallets. 

What colors should I use?

Be consistent with your branding colors. For example, if your office and website are all light and whimsical, don’t make your cards black or with bright colors. Remain consistent with the same color palette and maybe just use different shades of those colors. 

How many do I order?

The more you order the cheaper they will be per card. But I would start out with 100 or so to see how you like them, and what feedback you get (if any) when handing them out. From there I would make changes if needed and then order more to ensure you don’t run out. 


So now that your informed on what should be on a business card, you might be thinking ā€œwhy do I even need a business card, it’s not 2001ā€ or ā€œwhat do I even do with the business cards when they arrive.ā€ 

Find out why your business still needs business cards here

Find out what to do with your business cards when they arrive here.


Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

Have additional questions? Feel free to message me and ask!

*permission was granted by business owners to use their cards as examples 

 

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Benefits Of Business Cards

Even in today’s digital era, business cards definitely still have a place in the business world. A business card can be what makes or breaks their first impression of you and your business. A well designed, informative business card paired with a solid handshake will leave an impression at your next networking event, the good kind. It should be considered one of the first pieces in marketing your private practice or consultation business.

I hear you out there saying, ā€œBusiness cards? What?! Who uses those anymore? It’s not 2000 anymore.ā€ Sounds so old school, right? I know, I know but even in the digital age we shouldn’t forget about print marketing. It still has a place in this world and personally I think it’s a vital one. 

With a majority of our marketing efforts directed to digital marketing platforms it is easy to forget about or discard the benefits of some print marketing, such as business cards. Now don’t get me wrong, digital marketing has been a game changer in many ways and even with our relationship to business cards. There are now tons of apps out there that organize your business cards and make connections for you. Therefore, making it easier for you to follow up and keep track of them opposed to throwing them in a drawer and never looking at them again. 


5 Things You Didn’t Know About Business Cards 


1.    Business cards are one of the cheapest, most effective marketing tools

Digital marketing (email campaigns, SEO, social media, paid media…) are all great tools to use to attract leads and prospects, but they require more money and possible outsourcing. Business cards are something that you can 1) design by yourself 2) afford easily 3) execute by yourself. No matter how much money you spend on your marketing efforts, nothing is going to pay off more than an in-person meeting sealed with a handshake along with a business card exchange. 

2.    Business cards can assist you in remembering things 

How many of you have been at a conference, meeting or networking event and strike up a conversation with someone, become interested in what they do, and then they have to leave and you don’t get to finish the conversation. So, you’re left thinking ā€œWow Sally was really great, and her business sounds so interesting and there would be some overlap in the clientele we see, I wish I knew her email address to follow up with her.ā€ 

. . . 

WELL if you had business cards and were able to exchange cards before leaving the conversation, you would have the physical card and information to remind you to follow up with her to continue that conversation and to build the relationship and referral base. 

3.    Business cards are more personal than digital connections 

Networking is all about making genuine, long lasting connections with people. Though it can be more convenient to whip out your phone and get their email or phone number; it isn’t as personal. Making eye contact, having an engaged conversation and then exchanging business cards at the end is going to show the other individual that you are confident, capable and professional. And honestly, we all know that once you get your phone out, it’s not that easy to put it away, and you don’t want to be that person at a networking event sitting in the corner on their phone. 

4.    Business cards could be the first interaction someone will have with your brand 

Think about those big-name brands you buy and interact with every day. What are some words that come to mind after hearing those liked, and familiar brands? Hopefully they are good words, and if not, maybe rethink interacting with a company that doesn’t leave you feeling good. So, applying this to you, for your business brand you want to ensure that you are leaving people with a calm, welcoming, warm (or whatever you are hoping to evoke) feeling and not a cheap, cold, or unapproachable (or whatever you are hoping to avoid) feeling. Use this thought frame work when designing your business cards, because your business cards may be the first interaction someone has with your brand. 

5.    Having business cards available shows others that you are prepared

Just imagine this. You are talking to two individuals who both spark your interest and you want to connect further with them, so you ask them if you could get their email to continue this conversation at a later date. One reaches into their bag and is scrambling to find a pen and a piece of paper to write their email down and the other one reaches into their wallet and hands you a business card. Just based on this interaction, who would you want to reach out to first? Showing that you are prepared at all times is a great indicator that you are a true professional. 


So now that you’ve learned some new things about business cards and are thinking about getting some for your small business, bet you have some questions that popped up. 

Like…

Where do I order business cards? What do I write on the business card? What shape business card should I get? What colors should I use? How many do I order?

Find all those answers and more, here.


Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

Have additional questions? Feel free to message me and ask!

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4 Tips To Save Big When Opening Your Practice

When considering opening a business, one of the first obstacles you face may be the required financial investment. This doesn’t have to be a barrier to starting your private practice though. I have compiled 4 tips to save money when starting a business that can help ease some of the financial investment of a start up.

Opening a business is obviously going to require a financial investment on your end, and that reality can really suck sometimes. A recent article I read stated that:

ā€œI learned that it is possible to pursue business ownership with around $15,000.Ā To go big places, you’ll always need more money. But you can start out with very little as long as you take care of some careful planning and are passionate about your company.ā€

Great words of wisdom, but a majority of mental health and wellness professionals don’t have an extra $15,000 laying around (sure would be nice though!). Heck, most people don’t even have an extra $1,000 hanging out in the bank. 

So, what do you do when you have limited financial backing but still really want to open up shop? 

Unfortunately, a lot of people’s answer to this is to not start their private practice because they think you need to have thousands to do so. 

This reality doesn’t settle well with me because I am a firm believer that everyone should be able to follow their dreams and get there in whatever fashion suits them best. Remember that being in private practice is a commitment to be an entrepreneur and being an entrepreneur is a commitment to thinking outside the box. 

If you are having a hard time thinking outside the box on money saving tactics, keep reading and I will connect you with resources so you how you can lower your overhead costs and turn a profit even faster. 


4 Tips To Save Big When Opening Your Practice 


Use shared office space 


b.mindful Louisville Group Room (Moberly Photography)

b.mindful Louisville Group Room (Moberly Photography)

When another therapist isn’t using their office, you could use it! No one works 24/7, therefore freeing up some time that an office is sitting empty and could be subleased out to another clinician. Similar to this, there are specific companies, like b.mindful Louisville, that are dedicated to supplying mental health and wellness professionals with safe, clean, modern and practical offices to use for their practices. These are great cost-efficient options for those just starting out or for those that don’t want to hassle with the big investment of first/last month’s rent, furnishing, decorating and upkeep of an office. 


Skip the advertising


A big mistake people make in the beginning stages of opening their private practice is funneling a lot of money into marketing, and frankly this just isn’t necessary right at the start. In order to have an effective advertising campaign one must have a clear marketing message, have disposable income to test what works and what doesn’t, and have the goal of bringing in the masses.

For most mental health and wellness professionals we don’t have a clear marketing message in the beginning, don’t have tons of extra cash flow (hence why you find yourself reading this blog) and don’t need to bring in 1000s of clients. Instead of spending money on advertising right now, what you should do is hone in on your marketing message. You can do this by attending networking events, clinical trainings, and talking with other professionals about what it is you do and taking note on how they respond. With this data, you can then tweak your message and elevator speech to ensure it is clear and to the point.  


Use social media


In order to have a good website and maintain your SEO appropriately you will either have to hire out (and spend hundreds or thousands of dollars) or you will have to dedicate time out of your weeks to build out and maintain your site. If you have the extra $ to hire out, go for it, or if you have the drive and excitement to build out your site and learn the ins and outs of SEO for yourself, go for it. But if you are strapped for cash and aren’t digitally savvy or have any desire in learning SEO take advantage of the free online tools that are already out there! 

Google+: Allows you to add your business so you’ll pop up in Google local searches.

Facebook: Allows you to create a professional looking business page that other professionals and clients can interact with all while keeping your personal page private. Also it is very easy to link your FB and Instagram accounts so everything posted on Instagram is automatically posted to Facebook.

LinkedIn: Perfect to connect with other professionals and also provides a free blogging platform.

Instagram, Twitter, Reddit: Depending on the age of your ideal clientele, it may be beneficial to have one of these accounts as well in order to meet your clients where they are hanging out. 

YouTube: Fantastic, free video platform to post Q&A, interviews with other professionals, and provides a great space to reach your ideal clients via video. 


Take advantage of the free incentives that directory sites offer


Majority of the online directories will offer between 1 - 6 months free if you were referred by a current member, so be sure to take advantage of this! Reminder to take your time when writing your profile, and don’t rush through it to get something posted quickly. This may be the first interaction a prospective client has with you and you want to ensure you come off as calm, professional, competent, welcoming and approachable. If you are having a hard time figuring out how to do all of this, check out this amazing resource!


Final Takeaways

There are many ways to save when starting your private practice, and I decided to just touch on 4 of the most important ones in order to not overwhelm the most likely already overwhelmed business owner! 

The difference between been an entrepreneur and a smart, long-lasting entrepreneur is the ability to know when to pull back and allow others to assist you and when to jump in and get your hands dirty doing it yourself. If you feel like you are stuck in the middle and don’t know where to turn, don’t hesitate to reach out to Shannon with b.mindful Louisville and see how our office rentals, supportive community, and business building resources can assist you and your business.  

But remember that you can do it and that you aren’t alone!


Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

Have additional questions? Feel free to message me and ask!

I’m Shannon, a professional counselor, that understands the importance of having a safe space to practice in, consulting, networking, having a solid referral list, and being around other like-minded professionals.









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Shared Office Space VS. Traditional Office Leases

For most solo entrepreneurs, working from home is the most affordable option and the easiest. But for a mental health or wellness professional, working from home may not be an option due to the unique needs of a mental health or wellness practice. Traditional office leases don’t always understand these unique challenges, which is why shared office spaces, like b.mindful Louisville, are a better fit for many private practices.

For most solo entrepreneurs, working from home is the cheapest option. But with domestic distractions and the loneliness that often creeps in when working for yourself, working from home is not always the desired choice. 

Focusing specifically on mental health and wellness solo entrepreneurs, having your sole office at home is not always desirable or may not even be an option due to the unique needs of mental health and wellness private practices and your clients, as well as concerns with confidentiality. 

One of the downsides to being a solo clinician is a loss or lessened sense of community. This can have drastic and direct impacts on your work/life satisfaction and your ability to grow and scale your business. Specifically, for mental health and wellness professionals whose chosen careers are already so demanding of your intentional time and energy. 

When looking for an office space, if finding the right office, furnishing it, keeping up with the bills/supplies and finding someone to sublease the space when you are not using the office… does not sound appealing to you; you might be in the market to rent within a shared office space. There are several benefits to doing so, and even more if that space was designed with mental health and wellness professionals in mind. 


Below we will focus on b.mindful Louisville, which is a shared workspace for mental health and wellness professionals in Louisville, KY. We will dive into the perks you can expect when renting an office within their co-working suite. 

 

Perk 1. Affordable Office Space

In order to sign a lease for an office most landlords require first and last month’s rent and a security deposit. Whatever your monthly rent is, this will be a hefty amount to fork over to someone before seeing your first client. On top of that, you now have to furnish the office, stock said office with supplies, and ensure that your electric, water, and WiFi bills are paid on time each month. 

While running a business, that often comes with unexpected events; keeping track of the bills, supplies and the upkeep of an office can often push us over the edge from being busy to feeling overwhelmed. In order to avoid this, it would be in your best interest to rent from a shared workspace. Shared workspaces work from a unique business model which allows them to split the costs of furnishings, utilities and amenities across several tenants making it affordable for all. 

 

Perk 2. High End Office DƩcor And Better Location

Private Practice Office for Rent

With most things in life, some of the best things come with a high price tag attached to them. But with shared offices spaces, the tenants are able to get the best for an affordable cost. With every rental, tenants will get high end, durable furnishings and a convenient location for an affordable monthly price due to the benefits of its unique business structure. b.mindful Louisville is located in the Bashford Manor neighborhood, directly off the Watterson Expressway with easy access to downtown, South Louisville, the East End and public transportation. 

 

Perk 3. Fast Setup

By eliminating your need to buy furniture, dĆ©cor and office supplies you save money and there is no need to block off an entire weekend to move and set up your office. b.mindful Louisville offices are furnished and ready for you to start seeing clients the second after you sign your lease!

 

Perk 4. Free Amenities

Within traditional leases and having your own office space, you are responsible for paying utilities, supplies, amenities, etc. With shared office spaces all of that is included in the cost of your rent. For example, if you rent a 4.5 hour block from b.mindful Louisville one day a week, you will have access to all the same amenities that an individual who rents 4 full days a week has. 

Some of the most popular amenities are free coffee and tea for you and your clients, WiFi access, print/scan/fax, separate entrance and exit for clients, onsite parking, professional cleaning services and a built-in like-minded environment. Having these extra perks custom to your private practice’s unique needs makes this office rental much more than just a physical space. Learn more about the amenities included in every b.mindful Louisville rental here.

 

Perk 5. Flexible

Some of the benefits of being a mental health or wellness professional in private practice is that you know have higher levels of autonomy and flexibility with what clientele you will see, when you will see them and for how long. Unfortunately, traditional office leases do not align with the unpredictability of life and your caseload. Below is an example of how a clinician that was new to private practice used b.mindful Louisville rentals without having to make large business sacrifices.

Tenant started out with 1 block rental (4.5 hours) and used the 1st month to logistically set up and start marketing her practice before having any clients. She said the office space was extremely helpful for her to have a space outside her house that she could go to clear her mind, knock out her to do list and have other clinicians around to bounce ideas off of. After a lot of time and effort put into the start up of her practice, she got her first few clients! After some more hard work in the networking arena, her case load out grew her 4.5 hour block rental so she decided to start a new lease and do a 24 hour rental to accommodate her growing practice.

Here at b.mindful Louisville, we understand that a majority of you in private practice are in it because you love being an entrepreneur, and love the flexibility and autonomy brought forward by working for yourself. Therefore, if the office space is available, we are always willing to start you a new lease in another office that better meets your growing private practice’s needs.

 

Perk 6. Opportunities For Networking

Not all co-working spaces, or shared offices emphasize community, but b.mindful Louisville does. Being a tenant of b.mindful Louisville is so much more than just writing a monthly check to your office landlord. We are interested in creating a like-minded, safe environment for you and your clients while providing you with full-service amenities and serving you to the best of our abilities.

 

Final Thought

It is important to note for mental health and wellness professionals, that not all fully furnished office rentals are created with your specific needs in mind. At b.mindful Louisville, we take security and confidentiality very seriously in order to create a like-minded supporting environment and to ease the process of being a human helper. 

We would love to show you the space and learn more about the wonderful services you are providing to our community. Feel free to browse our website and reach out to schedule a tour. 

Have additional questions? Feel free to message me and ask!


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I’m Shannon, a professional counselor, that understands the importance of having a safe space to practice in, consulting, networking, having a solid referral list, and being around other like-minded professionals.

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Worry Free - Full Amenity Office Rentals

b.mindful Louisville provides safe, clean, practical, & modern offices tailored specifically to meet the needs of mental health and wellness professionals in private practice. We make it easy for you to enter your office each day feeling secure, confident, and prepared to tackle what the world brings to you. 

b.mindful Louisville provides safe, clean, practical, & modern offices for mental health and wellness professionals in private practice. We make it easy for you to enter your office each day feeling secure, confident, and prepared to tackle what the world brings to you. 

We know the work mental health and wellness professionals do is so important, and vital to our community’s success, and we understand how demanding these chosen careers are on your mental, emotional, cognitive and physical energy levels. Therefore, we don’t want you to have to do anything more than run your business. We handle the maintenance of the office, paying of the bills, stocking of office supplies/amenities and many more so you can focus on your clients’ needs and the growth of your business.  

Below are our amenities included in every rental:


Practice Building Resources

Practice Building Resources

From the baseline physical criteria needed to open a private practice, to the clinical must haves, and the items to do and figure out while growing your practice. We’ve got the support and resources available for you to use to build and create a thriving practice.

Private Waiting Area

Private waiting area

With separate entrance and exit to ensure client confidentiality, complimentary drinks, reading material and a revolving slide show displaying the clinicians in the space, as well as upcoming local events.

Professional Collaboration

Professional collaboration

Bond with your office mates, & build a community of like-minded individuals that can assist each other in becoming the best mental health & wellness professionals possible.

Secure Personal Storage

Secure personal & file storage

In office shelf storage, break area storage, HIPAA compliant file cabinet, and locked lockers for purchase.

WiFi and Printing Capabilities

WIFI & printing

High speed WIFI provided. As well as printing, scanning and faxing services.

ADA Compliant Building Access & Office Space

ADA compliant

First floor office suite with two ADA compliant restrooms and 8 offices.

Office Supplies & Amenities

Office supplies

All supplies included in cost of rent. Includes: paper, pens, highlighters, envelopes, tissues, etc.

Smart Locks - Heightened security for you and your clients

Smart locks

Heightened security measures for your clients, you and your items.

Weekly Cleaning Services

Cleaning services

Weekly cleaning services provided by professionals.

Newly Renovated Office Rentals for Professionals

Modern design

Newly renovated and fully-furnished office suite outfitted for mental health and wellness professionals.

On-site Parking

Parking

On-site parking for you and your clients.

Mailing Address for Your Business

Mailing address

For your business in order to separate and protect your home address.

Complimentary Beverages

Complimentary drinks

Coffee/tea/water available for you and your clients.

Conveniently Located Office Building

Commuter friendly

Conveniently located in the Bashford Manor neighborhood. Directly off the Watterson Expressway with easy access to downtown, south Louisville, the east end and near public transportation.

Treatment tables & Chairs available for use

Table & chairs

Treatment table provided for providers who do energy work, and extra chairs (12) available for those who do family, or group work.

Supportive Office Manager

Easy access to office manager

Renting from b.mindful Louisville is so much more than just writing a monthly check to your office landlord. We are here to walk by your side & ease the process of being an independent service provider.

By becoming a part of our community, you will be provided with the like-minded support network that you so desperately need in this field, as well as all the furnishings & amenities to support your thriving practice. 

Renting from b.mindful Louisville is so much more than just writing a monthly check to your office landlord. We are here to walk by your side & ease the process of being an independent service provider.

Call us at 502-528-1363 for a tour of our space, or click here to schedule a walkthrough. 


Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

Shannon Gonter, LPCC, Owner and Founder of b.mindful Louisville

Have additional questions? Feel free to message me and ask!

I’m a professional counselor and understand the importance of having a safe space to practice in, consulting, networking, having a solid referral list, and being around other like-minded professionals.

Read More