Where To Post Your Digital Content
In today’s digital world, everything is about good, quality content. In order to appear in search engine results when people are looking for services in your industry, you have to build engaging content and post it in strategic locations. To start, there are some basic locations you should definitely post content to. Such as your business website. You absolutely need to be posting your content on there at a minimum. This is the first place most people start when researching companies. Your content should also be shared on any social media accounts you have (Facebook, Instagram, LinkedIn, Twitter…). But that’s not it!
There are so many other platforms that you can post your content on to reach a larger audience. And posting in multiple places, with different readers increases your chances of getting your content seen by your target audience. So you should strategically post on at least three to five platforms if you want to intersect with your intended audience.
Some examples of good platforms to post content on include:
Email List – send weekly, bi weekly, monthly updates to your mailing list with your most recent content creations
Guest posting on other blogs – other providers in your community, association pages, wellness blogs… This is a great way to build connections between your name, your practice’s name and other credible sources. Make sure to include a link to your guest post on your site as well, to get the most SEO value.
Itunes – for podcasts
Have additional questions? Feel free to message and ask!
I’m Shannon, a professional counselor and understand the importance of having a safe space to practice in, consulting, networking, having a solid referral list, and being around other like-minded professionals.