Marketing Strategy That Will Work For You & Your Business
How To Create The Best Marketing Strategy That Will Work For You & Your Business
Allow lots of flexibility into this strategy because it will need to grow and shift as your business expands.
SET YOUR GOALS
Take some time to sort out your goals for your current practice. Make sure they are:
Specific – Define the exact content tactics you will use. Learn more here.
Measurable – Make sure you are tracking your return on investment (ROI) – financially and time wise
Attainable – Have a clear picture of the outcome
Relevant – Target your ideal clientele
Timely – Check back in with yourself and your efforts to ensure that you know when you are succeeding
NICHE DOWN AND DEFINE YOUR AUDIENCE
If you don’t know who you are talking to, how will you know what to create? Spend some time focusing on and envisioning the type of audience you want to have for your future content.
Who is this for?
What are their pain points?
What questions do they want answered?
How are they seeking out answers?
CHOOSE THE RIGHT CHANNELS FOR YOU AND YOUR PRACTICE
There are endless options for where you can post your content and you don’t need to be one all of them. If you don’t know how Reddit works, have tried to figure it out and cant, then don’t have a presence there. If your ideal client is hanging out on Reddit, I bet you they are also on Twitter, so have a presence on there. Focus on the platforms that you are most comfortable with and make sure they are also ones that your ideal clients spend time on those as well.
Where do they hang out (online and in person)?
Where do they shop?
What is their style?
What local businesses do they follow on social media?
TRACK AND MONITOR PROGRESS
Make sure you know if what you are doing is actually working…because it if isn’t then you are going to want to take a step back and go back to the drawing board. Remember that its okay if it takes you a couple times to find your grind. The more you do, the more you will learn.
Have additional questions? Feel free to message and ask!
I’m Shannon, a professional counselor and understand the importance of having a safe space to practice in, consulting, networking, having a solid referral list, and being around other like-minded professionals.